Position your Product
Refine Contracting Initiatives to support the overall positioning and
pricing strategy for your product. Focus your tactical efforts to support
initiatives. Develop clarity in understanding the complex interplay of
tactical initiatives and strategic positioning.
Payor Mix
Evaluate and map out the payor mix to clearly understand their ability and
willingness to make a difference within the market segment. Use this
information to understand reimbursement level and patient's out of pocket
responsibility - both of which have a profound impact on how a product is
used.
Usage Patterns
Bring together information on usage patterns such as where the drug is used
or administered and in what forms and frequency. Our models recognize the
importance of the interaction between usage patterns and payor mix in
understanding market dynamics.
The Decision Makers
Identify the key decision makers affecting choices to prescribe, dispense,
consume or pay for the drug at each stage. Use a rigorous process of
understanding the extent to which they impact
performance of the product.
Competitive Pressures
Evaluate the competitive landscape and assess the true impact on decision
makers. Actions of your competitors is the fundamental reason for a price
response within any segment.
Develop Contracting Options
Develop contracting options to effectivley neutralize competitor's
advantages by supporting the overall product strategy. Establish clear
performance metrics and a road map to realize them.
Assess Validity of Options
Validate framework to ensure pull through activities can be managed
effectively and contracting goals achieved.
Estimate Net Revenue Impact of Options
Use a comprehensive approach to calculate revenue impact. Identify and
factor in direct impact of a contracting strategy as well as unintended
effects from other likely areas for a well informed decision.
Recommend Options
The PIE report will provide comprehensive set of options with clear
recommendations and revenue implications of each option.
